The city of Durban, one of South Africa's vibrant tourism hubs has
set its sights at becoming Africa's smartest city in terms of tourism by
2020.
And to achieve this, the city's tourism department is embarking on a comprehensive campaign to turnaround its tourism fortunes..
Durban, located in the KwaZulu Natal province of South Africa, is a
tourism haven filled with several tourist sites and impressive
beach(es).
The beaches - known as The Golden Mile - is a long stretch of pure
fun and excitement with several of the world's biggest hotels and jaw
dropping structures that lined up the beachfront.
The tourism sites set Durban apart from some of the tourism sites
around the world. Some of its sites include the uShaka Marine World,
which has the latest aquarium in the Southern Hemisphere; the PheZulu
Safari, with its 95-year-old crocodile; the Valley of a 1000 Hills; the
Uchanga Train Ride; and Inanda Heritage Route.
Phumlani Qwabe, Tourism Information Officer for Durban Tourism,
speaking in an interview with Myjoyonline.com said one should not miss a
visit to the uShaka Marine World when he or she visits Durban because
"it is the only attraction [where] you can spend a whole day."
According to him, Durban, the home of the Zulu tribe, offers tourists
adventure tours including a memorable trip to the Valley of a Thousands
Hills, and Inanda Heritage Route, which is projected to be one of the
best tourist sites in Durban.
In their quest to become the "smartest city in Africa", the Durban
Tourism office has come up with a series of pragmatic strategies to
"encourage local people to visit local attractions" in Durban and South
Africa as a whole.
To address the issues of security and safety of tourists, "After
every three minutes you will see a security guard. In the city centre,
every two minutes you will see a security guard," Phumlani Qwabe
revealed.
"We want to ensure that tourists firstly feel safe that is the most
critical part. This is why we have deployed so many security [guards],"
he added.
In South Africa, Durban is number two when it comes to tourism but Phumlani says that is about to change soon.
"We are chasing them (Cape Town) that is why we have come with a
turnaround strategy [and] by 2020 we are going to be number one and
Africa's smartest city," he noted.
In Durban's quest to become number one, they are creating about
276,000 jobs in the tourism sector alone and they also pushing an agenda
to restore their historic sites and also sustaining their rich
heritage.
In 2011, about five million tourists visited Durban alone and while
Phumlani Qwabe says he could not readily give 2012 and 2013 figures as
they are still being audited, projections are impressive.
Most of their clients are from Britain but interestingly, a lot of
Africans are trooping to Durban to patronize tourism in South Africa, he
added.
Monday, April 21, 2014
Durban poised to be Africa's smartest city by 2020
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