After the three-year hiatus, MTV Base
has announced that the awards show and music celebration, MTV Africa
Music Awards (MAMA) will hold this year.
The announcement was
made in Durban, South Africa by Senior Vice President & Managing
Director, Viacom International Media Networks (VIMN) Africa, Alex Okosi.
MTV Africa Music Awards 2014, which is sponsored by South
Africa’s leading Tourist destination, KwaZulu-Natal Province and
supported by Absolut, will hold at the Durban International Convention
Centre (ICC) in Durban, South Africa on Saturday, 7 June 2014.
Celebrating
musicians and achievers who have made the most impact on African youth
culture throughout the year, MAMA 2014 will feature performances from
Nigerian artistes along with other African and international artistes.
The
awards will also include signature collaborations between artistes of
different genres and cultures, which will be the high point of every
show.
Artistes will be recognised in 13 different award categories including Best Male, Best Female and Best New Act.
This
year, three new “lifestyle” awards will be added to the music
categories, including the “MAMA Leadership Award” and “Personality of
the Year”.
A special award, “Transform Today by Absolut” will
celebrate the power of young individuals to transform the image of
Africa through their creativity and vision.
The awards will be
preceded by three “Road to MAMA” events in Durban, South Africa, Lagos,
Nigeria and Nairobi, Kenya, building up to the main show, featuring MAMA
nominees alongside the most current local artistes and DJs. The events
will take place during April and May 2014.
The 2014 MTV Africa
Music Awards will premiere on MTV Base (DStv Channel 322), MTV (DStv
Channel 130) and other partner channels around the continent in June
2014.
Monday, March 24, 2014
MTV Africa Music Awards (MAMAs) Return After 3 Years
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